Expand your Nordic presence - make your business more profitable!2004-09-21
Travel Explorations can assist travel companies (tour operators etc.) in searching for opportunities in the Nordic market (especially Norway, but also Sweden, Denmark and Finland). We can evaluate your products or services, work out plans for penetrating this market, find partners and make your business successful in these countries.
Whether you are seeking customers, agents, or would like to establish your company here, Travel Explorations can guide your business activities to make your presence profitable in the Nordic countries.
Photo. The symbolic
gate to get access to the huge travelmarket in Norway and other Nordic
Since we started our company,
we have received several requests from companies around the world regarding
cooperation, being a travel agent (represent them in
opportunities for local presence
It's all about TRUST! That's the main thing in the products and services you are selling!
First of all you need to identify your main target customers in the new market. By doing so, we will be able to assist you in developing effective advertising messages and selling the "right" products/services for the new market. Since we are familiar with Nordic countries, we will be highly qualified to assist you in writing one or more short positioning statements (your company profile) for introducing you in the market. In the statement(s), we will together specify the customer needs you are fulfilling, benefits your products/services offer, and features that deliver those benefits.
Our consultant process is a structured and secure way to visualise and exploit opportunities in the Nordic market. We will be able to satisfy various need and requirements according to clients' wishes. Each solution is tailor-made for the defined problem or faced challenge.
The big question in developing marketing strategy is: what should you focus on?
We want to share
We believe that many of these companies have a great potential in the future by doing the right things in their market efforts. For this purpose we offer smaller fixed-price packages for professional advice and "help by action".
Our mission is to assist companies within the travel industry in order to increase their international sales by:
· Identify and develop market opportunities
· Develop entry strategies and plans
· Implement strategies and plans
· Evaluate results from the marketing efforts
Overview of our main consultant services for travel companies:
More detailed information about our services
· Present an overview of the travel industry or product segment in Nordic countries.
· Outline market potential for defined products and service
· Provide information about major competitors.
· Analyse the competitive environment for a specific product or service
· Evaluates market acceptance
Compare competitors product features,
coordinations and media analyse
· Evaluate different alternative ways to sell products and services
· Evaluate alternative establishment (costs and establishment strategy)
· Identify companies that fit specified criteria
· Evaluates suitable partners and agents
· Develop alliances and partnerships with companies
· Assist in negotiations and agreement with partners and agents (contracting)
· Analyse the costs involved in establishing a presence on the new market
· Assesses the marketing investment cost
· Evaluate different establishment alternatives based on cost
· Estimates return of investment
Product and marketing adjustment:
· Analyse required adjustments in product features and marketing efforts, suited for the new market
· Adjustment and translation of marketing material and packaging
New market segments:
· Find and define new customer segments for a specific product or service
· Define key factors for getting customers response
· Specify features for a new product within a customer segment
· Evaluate competitive position
· Develop market strategy
· Evaluate market channels for advertising
· Work out plans and budgets (both market plan and media plan - Public Relations)
Marketing strategy -advertising and campaigns:
Based on the market strategy, we can offer professional assistance for more specific assignments and tasks as:
· Work out media strategies, plan and budgets for advertisers for both internet portals and printed media (newspaper and magazines)
· Coordinate between editions and advertising departments
· Carry out sales- and activity plan for advertisers
· Use of analysing tools for measuring the traffic and more
· Evaluate and adjust advertises and campaigns
Establishing a brand for its target group is possibly the most
critical for a company which intend to use internet to advertise its products
and services. Using the web's interactive abilities, effective marketing
is essentially about providing the right message at right time to generate
customer response. Our services are based on a well defined concept that works.
· Evaluation of existing brand (image/profile, value, positioning related to costumers and competitiors etc.)
· Eventually revitalisation of the brand, or building a totally new brand
· Strengthen the position of the brand in the market
Internet solutions (publishing tools/systems):
Travel Explorations also provides a number of
services relating to issues, internet solutions and web
marketing. Internet is the most powerful, cheapest and fastest
communication tool in the world. It's an interactive communication tool that
could be considered as a virtual goldmine waiting to be used in its full range
of they who want to make their products and service k
Our aim is to assist companies to integrate business systems in order to operate more efficiently. By offering companies advice and practical solutions for better communication, storing and processing data more effectively, we in Travel Explorations connect companies closer to their customers. That make them able to increase their sale internationally!
Photo. Website design for
Travel Explorations. See more of our website
on www.TravelExplorations.com. We use a standard publishing tool for publishing articles and breaking
Photo. Website design for Travel Explorations. See more of our website on www.TravelExplorations.com.
We use a standard publishing tool for publishing articles and breaking news!
We believe that information is your most valuable asset on the web and what you gather, how you store and use it makes a difference to how effective you are doing business on the Web. Our customizable solutions are ideal for travel operators, travel agents, organisations, merchants, retailers and all kind of business. We make designs, animation, and application user interfaces for all browsers and platforms, attracting and engaging users with a rich Web experience.
By using content management solutions it enables you to effectively structure and manage your sites and rapidly publish information without the need to understand HTML-coding or the publishing process. Another advantage is that you can do this everywhere in the world where you have access to internet. You just need a username and a password! At the same time it reduce your risk in both the development and publishing process. We give you access to powerful tools in a secure environment without downloading any software. That's the way it works today! It's easy and powerful doing it in the right way.
Our direct practical internet services are:
Charge of services
We in Travel Explorations can help travel companies succeed by gaining access to Nordic business. We will do this cost effectively and reduce your risk at the same time!.
Our consultant assignments could be conducted based on flexible terms as:
· Advice on an hourly basis
· Defined budget
· Packages (based on defined deliveries)
· Other conditions could be discussed based on requests
Travel Explorations is your partner for discussing options and assisting your company with marketing analyses for making the right decision, and for making things happen.
For more information about our services or proposals, please contact:
Stein Morten Lund