Travel Explorations - TE`s Marketing Partner Programme for tour operators and other travel companies!2005-01-11
To add value for our associated tour operators, we in Travel Explorations (TE) introduced 11 January 2005 a marketing programme called TE`s Marketing Partner Programme. This programme has been developed and designed to address those partners that meet specific criteria. As the travel market is becoming increasingly globalized, the marketing factor "visibility" is of growing importance, especially from the strategic perspective. Therefore we in Travel Explorations has continuously given high priority to build a strong brand, but also publish breaking news, exciting articles and promote partners travel offers. The aim is to join forces with long term thinking partners to attract clients and grow our business together!
TE`s Marketing Partner Programme is one of several new initiatives in accordance to Travel Explorations` promotional strategy. Its intention is to deliver greater marketing benefits to selected tour operators, socalled strategic partners for us. This programme gives our associated partners access to special services and useful marketing information. It's designed to assist them in increasing their sales and make them more profitable.
Through our programme selected partners will be given a more targeted marketing assistance for their marketing and sales activities! The more investment our partners make in their relationship with us, the more return they will get. The Programme reflects our philosophy how to engage and build relationships with our partners.
In a tough market, the methods and quality of marketing activities can make or break a sale opportunity. Therefore we focus on how we do our marketing more efficient rather than more extensive. By working smart in a close relationship with our partners, we think that we together can achieve competitive advantages within a low budget.
TE`s brand profile
We in Explorations continuously develop and maintain our brand on the Internet and in general.
Our brand building is based on six main elements (values):
We believe that through our activites in the Programme, together with our partners, we have the opportunity to further develop Travel Explorations to be an even more attractive sales- and marketing channel for potential customers world wide. In cases there Travel Explorations has something in common with our partners, or there our partners have something in common, we would also like to continue our work with unifying and structuring the way to conduct joined professional marketing efforts, for example in profiling, sale, presentations (in several languages) and linking on our websites and media, advertising, campaigns, brochures etc.
What the Travel Explorations` Marketing
Partner Programme delivers
Travel Explorations is committed to follow these
principles for partnership relations:
Several consultant services and other activities within the Programme could be charged based on signed agreements, but be sure: assistance to our partners will be given priority.
Marketing Partner Programme qualifying