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Social media will generate 50 percent of the Web sales in 2015!

2012-02-14
By 2015, companies will generate 50 percent of their Web sales via their social-media presence and mobile applications, according to the research company Gartner, Inc. As context gains importance, analysts revealed eight dos and don’ts to leveraging context-enriched mobile applications in customer relationship management (CRM) to drive sales and increase customer satisfaction.
In a Press Release 16th March 2011, Gartner identifies eight Dos and Don'ts to drive sales using context-enriched Mobile Applications.

“By 2015, context will be as influential to mobile consumer services as search engines are to the Web and information about customers will no longer be limited to data stored in company-owned systems,” said Gene Alvarez, research vice president at Gartner.

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day.

Read more about Gartner`s predictions for the future: http://www.gartner.com/it/page.jsp?id=1590714
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