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Webmarketing,Internet Marketing,Advertising, Consultancy,Strategy,Marketing Development,Agent search,Surveys,Consultant Services,Sales,Travel Market,Travel Adventures,Travel guides,Travel Agents

Expand your Nordic presence - make your business more profitable!

2004-09-21
Travel Explorations can assist travel companies (tour operators etc.) in searching for opportunities in the Nordic market (especially Norway, but also Sweden, Denmark and Finland). We can evaluate your products or services, work out plans for penetrating this market, find partners and make your business successful in these countries.

Whether you are seeking customers, agents, or would like to establish your company here, Travel Explorations can guide your business activities to make your presence profitable in the Nordic countries.

Photo. The symbolic gate to get access to the huge travelmarket in Norway and other Nordic countries.

Travel Explorations was established in 2000 as a global travel guide. Our aim is to visualize untouched and exciting travel destinations around the world.


Based on our business vision we promote travel companies businesses. Through our travel guide Travel Explorations (www.TravelExplorations.com), we have combined traditional travel experience and web k
nowledge, based on an unique combination of travel expertise and innovative attitude in online travel. Our strong focus on the travel industry gives us a special ability to tailor our services through a deep insight of the marketplace in which our clients operate, and enables our clients to achieve their business objectives more quickly and efficiently.

 

Since we started our company, we have received several requests from companies around the world regarding cooperation, being a travel agent (represent them in Scandinavia ) and building agent network, market tasks, marketing, advertising and running campaigns. Based on this we have expanded our services to also include consultancy.

Advantages and opportunities for local presence
Based on observations of companies which have been successful in their marketing efforts, we believe that in one or another way you need a local presence to be successful in the country or market you target. Local presence and knowledge enable you to attract and communicate more effective with potential customers.

It's all about TRUST! That's the main thing in the products and services you are selling!

 

Regarding local knowledge about culture, language and marketing, there is no complete substitute for these. If you believe that personal contact with customers and increased sale capacity in a new market can boost your business, you should consider our services. If you like to be known and available in Nordic markets, we will be delighted to assist you.

 

First of all you need to identify your main target customers in the new market. By doing so, we will be able to assist you in developing effective advertising messages and selling the "right" products/services for the new market. Since we are familiar with Nordic countries, we will be highly qualified to assist you in writing one or more short positioning statements (your company profile) for introducing you in the market. In the statement(s), we will together specify the customer needs you are fulfilling, benefits your products/services offer, and features that deliver those benefits.

 

Methods and deliveries
We have
no w started to assist companies in their business development efforts abroad. Trough our network with experienced business consultants, we can pull the best out of skilful resources in various areas.With a strong focus on competitiveness for our clients`, we in Travel Explorations will be a competent and creative partner.

 

Our consultant process is a structured and secure way to visualise and exploit opportunities in the Nordic market. We will be able to satisfy various need and requirements according to clients' wishes. Each solution is tailor-made for the defined problem or faced challenge.

 

The big question in developing marketing strategy is: what should you focus on?

 

         Product/Market

Existing product in existing market
Existing product
in new market
New product in existing market
New Products
in new market

 

We want to share our kno wledge and business contacts with both small and big companies. Especially interesting are small ambitious companies which specialise in niches. They are often offer unique adventures for travellers who want something special.

 

We believe that many of these companies have a great potential in the future by doing the right things in their market efforts. For this purpose we offer smaller fixed-price packages for professional advice and "help by action".

 

Specific services

Our mission is to assist companies within the travel industry in order to increase their international sales by:

·        Identify and develop market opportunities

·        Develop entry strategies and plans

·        Implement strategies and plans

·        Evaluate results from the marketing efforts

 

Overview of our main consultant services for travel companies:

Market and business services

Internet solutions services

Market analysis

Web design

Market research

Website development

Advertisment coordinations and media analyse Design of banners, graphic, animations, flash

Entry strategy

Publishing solutions

Partner search

Hosting

Cost analysis (business case)

Submission to search engines

Product and marketing adjustment

Adding links to other websites

New markets segments

Produce video clips for internet

Market strategy

Brand building

Public relations and media contact

Assist in implementation of the marketing plan (seminars, campaigns, exhibitions, press releases and media contact etc)

Translation and interpreting

Formulate messages positioning statements (your company profile) and products benefits (selling points)

More detailed information about our services

 

Market analysis:

·        Present an overview of the travel industry or product segment in Nordic countries.

·        Outline market potential for defined products and service

·        Provide information about major competitors.

 

Market research:

·        Analyse the competitive environment for a specific product or service

·        Evaluates market acceptance

·        Compare competitors product features, technologies, positioning, marketing and distribution

 

Advertisment coordinations and media analyse
We offer services for coordinate advertisements and campaigns on internet portals and printed publications. We also offer media analyse to find out how you can maximise effects of your advertising budget regarding placements on internet portals, magazines, newspapers and more.

 

Entry strategy:

·        Evaluate different alternative ways to sell products and services

·        Evaluate alternative establishment (costs and establishment strategy)

 

Partner/agent search:

·        Identify companies that fit specified criteria

·        Evaluates suitable partners and agents

·        Develop alliances and partnerships with companies

·        Assist in negotiations and agreement with partners and agents (contracting)

 

Cost analysis:

·        Analyse the costs involved in establishing a presence on the new market

·        Assesses the marketing investment cost

·        Evaluate different establishment alternatives based on cost

·        Estimates return of investment

 

Product and marketing adjustment:

·        Analyse required adjustments in product features and marketing efforts, suited for the new market

·        Adjustment and translation of marketing material and packaging

 

New market segments:

·        Find and define new customer segments for a specific product or service

·        Define key factors for getting customers response

·        Specify features for a new product within a customer segment

 

Market strategy:

·        Evaluate competitive position

·        Develop market strategy

·        Evaluate market channels for advertising

·        Work out plans and budgets (both market plan and media plan - Public Relations)

 

Marketing strategy - advertising and campaigns:

Based on the market strategy, we can offer professional assistance for more specific assignments and tasks as:

·        Work out media strategies, plan and budgets for advertisers for both internet portals and printed media (newspaper and magazines)

·        Coordinate between editions and advertising departments

·        Carry out sales- and activity plan for advertisers

·        Use of analysing tools for measuring the traffic and more

·        Evaluate and adjust advertises and campaigns

 

Brand building:

Establishing a brand for its target group is possibly the most critical for a company which intend to use internet to advertise its products and services. Using the web's interactive abilities, effective marketing is essentially about providing the right message at right time to generate customer response. Our services are based on a well defined concept that works.

Elements in our brand building process are:

·        Evaluation of existing brand (image/profile, value, positioning related to costumers and competitiors etc.)

·        Eventually revitalisation of the brand, or building a totally new brand

·        Strengthen the position of the brand in the market

 

Internet solutions (publishing tools/systems):

Travel Explorations also provides a number of services relating to issues, internet solutions and web marketing. Internet is the most powerful, cheapest and fastest communication tool in the world. It's an interactive communication tool that could be considered as a virtual goldmine waiting to be used in its full range of they who want to make their products and service kno wn in the market. And of course target their defined costumers. Compared with traditional media, internet advertising makes it possible to communicate directly with the customers.

 

Our aim is to assist companies to integrate business systems in order to operate more efficiently. By offering companies advice and practical solutions for better communication, storing and processing data more effectively, we in Travel Explorations connect companies closer to their customers. That make them able to increase their sale internationally!

 

Photo. Website design for Travel Explorations. See more of our website on www.TravelExplorations.com.

We use a standard publishing tool for publishing articles and breaking news!

 

We believe that information is your most valuable asset on the web and what you gather, how you store and use it makes a difference to how effective you are doing business on the Web. Our customizable solutions are ideal for travel operators, travel agents, organisations, merchants, retailers and all kind of business. We make designs, animation, and application user interfaces for all browsers and platforms, attracting and engaging users with a rich Web experience.

 

By using content management solutions it enables you to effectively structure and manage your sites and rapidly publish information without the need to understand HTML-coding or the publishing process. Another advantage is that you can do this everywhere in the world where you have access to internet. You just need a username and a password! At the same time it reduce your risk in both the development and publishing process. We give you access to powerful tools in a secure environment without downloading any software. That's the way it works today! It's easy and powerful doing it in the right way.

 

Our direct practical internet services are:

  • Web hosting
  • Web design
  • Web development
  • Find the most suitable publishing tool for internet
  • Implementation
  • Submittion to search engines
  • Adding links to other sites
  • Producing of video clips (movies) for internet
  • Work out (design) professionally newsletters and design campaigns
  • Various type of banners and links, also including flash
  • Flash effects: use of Macromedia Flash Player and other tools for publishing high-impact, rich Web content, banner advertising etc.
  • And more

Charge of services

 

We in Travel Explorations can help travel companies succeed by gaining access to Nordic business. We will do this cost effectively and reduce your risk at the same time!.

 

Our consultant assignments could be conducted based on flexible terms as:

·        Advice on an hourly basis

·        Defined budget

·        Packages (based on defined deliveries)

·        Other conditions could be discussed based on requests

 

Contact details

Travel Explorations is your partner for discussing options and assisting your company with marketing analyses for making the right decision, and for making things happen.

 

For more information about our services or proposals, please contact:

Stein Morten Lund
Editor/Manager
E-mail: stein@travelexplorations.com

Travel Explorations

Benediktsvei 25

1362 HOSLE

NORWAY

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